Brad Powers

In recent news, twelve Clark University undergraduate and graduate students and one Clark alumnus just returned from an International Field Experience with the staff from Seven Hills Global Outreach.  The group spent 10 days over Spring Break in Sao Paulo, Brazil where they experience social entrepreneurship.

The group learned about Ashoka, an organization that helps social entrepreneurs to thrive and that enables people to act as change makers.  Such experiences greatly impact students and help them to learn about others.  This is one example of the type of activity that Clark University, where Brad Powers received his BA and MBA, supports and encourages.

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Brad Powers earned his B.A. in psychology from Clark University in Worcester, Massachusetts, and then went on to receive his M.B.A. from the Graduate School of Management, also at Clark University.

Business practices have shifted throughout history. As markets matured through time and supply increased (overcapacity) compared with demand companies were forced to shift the focus away from productivity to the customer in order to maintain their profitability. This shift has been occurring slowly over the past 2-3 centuries.

According to the American Marketing Association (AMA) marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

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Brad Powers

Brad Powers is a seasoned marketing expert, with experience as the Chief Marketing Officer at Wanakee Design and Products and Vice President for Sales and Marketing for eWOMP Technologies.

Simply put, marketing is the science of determining what products and /or services will interest customers enough for them to purchase those services and/or products; and developing strategies and methods to use in sales, communications and business development. The process of marketing is an integrated one, where companies strive to create value for their customers at the same time building strong customer relationships so that the company can receive value from customers in return.

There are three major ways marketing strategies relate to their customers: first they must identify the customer, then they find ways to keep the customer, and finally to continue to satisfy the customer. It is easy to conclude that one of the most important aspects of business management is marketing management, and that the customer must be a major focus of marketing management.

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