Archive for June, 2010

When creating an internet marketing strategy for your business, there are certainly many considerations.  This article helps to isolate ten important topics that you need to consider as you build your internet marketing plan.  Any experienced internet marketer, such as Brad Powers, can recommend further techniques and ideas as well.

Make sure to determine if your products are satisfying the needs of your clients.  Focus on your business name and make sure that it is effective. Similarly, take some time to redo your website and to make the layout, the fonts, the colors and the links as user friendly and effective as possible.  The following tips are certainly very important along these lines: “Another thing to consider is to make your website centered to your clients and not to the company. The popular query of online visitors WIIFM (What’s in it for me?) should be the backbone of your site.”

These are a few of the many suggestions offered by this post. They should help anyone, from Brad Powers to the novice internet marketer, to improve a business model and to get started!

Private Student Loans, like those offered by Fynanz, Inc., where Brad Powers is an Advisor, are an up-and-coming area of interest for many loan companies.  Private student loans are actually one of the fastest growing forms of consumer borrowing.  In the last ten years, this area has grown by more than 500% – and it shows huge potentials for future growth.

Certainly, this is a great place to attract the Gen Y population and it’s the perfect way to balance out other consumer loans that your company may have, such as mortgages, auto loans and credit cards.

Credit unions can build member loyalty early on by offering private student loans, and can work to keep that customer base as the clients get older and require other loan assistance.

Clark University is proud to have students who are environmentally and socially aware of many causes.  Many alumni, including Brad Powers, appreciate this aspect of university life and the many benefits that it offers to students.

This video is one example of student activism.  A Clark University team made it into the top ten among groups from over 3000 universities to participate in the ONE Campus Challenge.  This is a program that determines which student bodies have the most effective campaigns to fight poverty.

Here, this video demonstrates what the Clark University group has been doing to help mothers and children in the developing world.  Certainly, each department, including the GSOM where Brad Powers is on the Board, has its own activism and important programs of this sort.

eWOMP Technologies, where Brad Powers was the Executive Vice President of Sales and Marketing, provides customized email and viral marketing solutions to a vast array of clients.  One of Brad Powers’ clients while he was working at eWOMP was Thomson Learning, which has since changed its name to Cengage Learning.

Cengage Learning creates innovative teaching, learning and research solutions for many markets. They touch with academic, professional and library markets worldwide and their products foster academic excellence and professional development while increasing student engagement and improving learning.

They work to create innovative products and services unmatched by their competitors.  They want to lead the transition from print to value-added digital and custom solutions as well.