Brad Powers

Wanakee Design and products have long appealed to women with textured hair and have been on the market since 1991, initially starting as a mail order only product.  By 1998, a Golden Web award was received for the best new site after the company launched its site. Since then, according to Google it has been the most visited website in the ‘African American Hair Care’ category.  So, for those of African American origin with textured hair looking for advice on how to care for their hair, follow the free advice on the site and check out the products. In the past, businessman Brad Powers was Chief Marketing Officer for Wanakee Design and Products

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If you’re thinking about starting a viral marketing campaign, you’ll want to know some important suggestions first.  Most viral marketing experts, like Brad Powers, will tell you that you need to have a great idea and impeccable timing.

Giveaways are certainly one hook for viral marketing.  Just make sure that what you are giving away is really worthwhile, and that it does what you report it to do.  You can promote your giveaways with Tweets, Facebook or a viral video.

Create a buzz.  Remember that people don’t really want to hear about your product. They want to watch something funny, to be entertained, to be shocked or to feel some other emotion.  In order to create a viral marketing campaign that is successful, you have to generate attention through emotion and through a great story line.

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In this article on Forbes.com, Don Crowther, on online marketing consultant in Racine, Wisconsin, offers some unique suggestions for business card use.  Most experienced marketing specialists like Brad Powers focus on online marketing.  It’s important, even in the internet age, to keep in mind some of the basics of old-fashioned marketing, like the business card.

Mr. Crowther actually recommends making your business card as unorthodox as possible, with a picture, space for note-taking, and unusual shapes.

Job seekers should, of course, always have cards on hand.  Students, as well, should have cards made up with their school logo and their name and contact information. Keep in mind, as a networking tool, always to ask for a card in return when you give one out.  Follow up with each person as well, either with a note or through LinkedIn.

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