Brad Powers

In the ever-changing marketplace of student loans, Fynanz is constantly changing to stay ahead of the curve. To this end, they recently launched a website cuStudentLoans.org that features financial aid advice for students and their parents, along with a Q&A section, a Twitter feed and more.

They have brought Ken O’Connor on board as Director of Financial Literacy.  He will be showcasing Ken’s Korner on the new website, offering students extensive financial aid advice and resources.

As Vince Passione, CEO and Founder of Fynanz explained, “We’re pleased to be the first private student lending partner to offer a robust educational component to our website that provides valuable insight to both students and their parents. We envision this new content becoming a key component to many of our credit union client’s financial literacy programs. We are also very fortunate to have Ken O’Connor’s extensive experience and insight into the type of assistance students need to help them fund their future.”

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Businessman Brad Powers works as an online marketer, specializing in social media and viral marketing.  Marketers can participate in social media sites in a variety of different ways today by just understanding a few tricks of the trade.  First, set up your own “social media dashboard to show the impact of your social media efforts.”  This will let you sit around and wait until a really good social media measurement tool becomes available.”  See what others are doing; look around. Make sure you are registered on all the big social media sites, like Twitter and Facebook so that you can build up your networks and get the word out more easily. Look at how other social marketers are using these networks as tools to get the word out.  It’s all about identifying different – and easy – ways of spreading the word without breaking the bank.  The simplest ideas are often the cheapest too so don’t think you have to get complicated to get ahead.

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