Archive for November, 2010

During the holiday season, which is upon us, expert viral marketers like Brad Powers get into full action mode. Using pre-existing social networks like YouTube, Facebook and Twitter, brand awareness is an essential component of any viral marketing campaign. So, be on the lookout for some clever, creative, and often funny video clips depicting your favorite brands available for purchase as gifts for you, your friends and relatives.

Some people may tell you that it is possible to initiate a viral campaign that will be a definite hit. Big companies and experts, such as Brad Powers, can attest to the fact that that is 100% false. In fact, it is almost impossible to make an online marketing program that is sure to go viral, as the biggest factors include luck and timing as well as proper planning. Viral marketing is unlike the number-based marketing methods that you are used to.

The right timing and luck aspects should not ruin your plans to use viral marketing techniques. With proper knowledge and training, you can learn how to control even these factors.

Fynanz, Inc., where Brad Powers is an advisor, is a leading technology provider of private student lending networks and solutions. The company powers the private lending marketplace, www.cuStudentLoans.org, as part of its services to more than 70 credit unions nationwide.

Now, Fynanz has partnered with TopLine Federal Credit Union, Minnesota’s thirteenth largest credit union, which offers a complete line of financial services. Together, these two financial providers will offer the EdAccess loan, a new private student loan to help students and/or their parents to cover the costs of higher education. In light of the current economic climate, this new loan program can help to alleviate the challenges of college costs and enable more young people to achieve their goal of a university education.

Since January of this year, The MLKJ Business Empowerment Center, located in Worcester’s urban core, has joined with Clark University’s Graduate School of Management, where Brad Powers is on the Board.  The MBA students have been working as business consultants, helping out those in the underserved communities in Worcester.

The MLKJ Business Empowerment Center is an economic development agency that is greatly benefiting from the business sense and expertise offered by the Clark University business students.  The collaboration with Clark University is expected to help alleviate current regional economic challenges, as the Clark University students aid aspiring and existing small businesses and offer advice to entrepreneurs in the field.