Brad Powers

Experts, such as Brad Powers, understand that the popularity and vastness of the web can be both an advantage and a disadvantage for online marketers. On one hand, the internet can be inexpensive and is visited by millions of people from all over the world. On the other hand, because it is so big, it is hard to get your name out, as there are probably thousands of people just like you, competing for the world’s attention. What, then, can you do to stand out? One of the most successful techniques, if done correctly, is viral marketing. This method uses word of mouth (or in this case, word of mouse), and promotes a product, brand or idea by being passed around on social networking sites. In order to do this, you need to come up with a creative way to interest the website visitors, such as a photo, video or interesting article.

One idea for such a hook is giveaways and competitions. People love free things, and love to compete. This way, you’ll also have the user’s information, such as their email address, and will be able to update them about your business. Make the competitions easy to enter. The prizes need not be big, just symbolic.

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This video is a perfect example of a successful viral marketing campaign. The soap and cosmetics brand Dove released this video to the public, and it spread incredibly fast. Online marketing experts like Brad Powers are very familiar with advertising methods such as this.

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The free conference call provider Powwownow has unleashed a viral marketing campaign that has been watched by half a million people to date. The power of viral marketing, as explained by experts such as Brad Powers, is the ability it gives a company to greatly expand its promotional visibility in a low-cost but highly effective manner.

For its part, Powwownow, which was founded in the UK in 2004 and now operates in 15 countries worldwide, departed from its usual advertising mediums to achieve the goal of having its brand and web conferencing service seen by a new target audience.

“We have always liked to experiment with our marketing campaigns and commissioning a series of virals felt like the next step,” the company CEO explained.

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This is an example of a successful viral marketing campaign, for the batman movie ‘Dark Knight’. There are many experts in this field, such as Brad Powers.

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