Brad Powers

Experts, such as Brad Powers, understand that the popularity and vastness of the web can be both an advantage and a disadvantage for online marketers. On one hand, the internet can be inexpensive and is visited by millions of people from all over the world. On the other hand, because it is so big, it is hard to get your name out, as there are probably thousands of people just like you, competing for the world’s attention. What, then, can you do to stand out? One of the most successful techniques, if done correctly, is viral marketing. This method uses word of mouth (or in this case, word of mouse), and promotes a product, brand or idea by being passed around on social networking sites. In order to do this, you need to come up with a creative way to interest the website visitors, such as a photo, video or interesting article.

One idea for such a hook is giveaways and competitions. People love free things, and love to compete. This way, you’ll also have the user’s information, such as their email address, and will be able to update them about your business. Make the competitions easy to enter. The prizes need not be big, just symbolic.

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This video is a perfect example of a successful viral marketing campaign. The soap and cosmetics brand Dove released this video to the public, and it spread incredibly fast. Online marketing experts like Brad Powers are very familiar with advertising methods such as this.

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This is an example of a successful viral marketing campaign, for the batman movie ‘Dark Knight’. There are many experts in this field, such as Brad Powers.

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Some people may tell you that it is possible to initiate a viral campaign that will be a definite hit. Big companies and experts, such as Brad Powers, can attest to the fact that that is 100% false. In fact, it is almost impossible to make an online marketing program that is sure to go viral, as the biggest factors include luck and timing as well as proper planning. Viral marketing is unlike the number-based marketing methods that you are used to.

The right timing and luck aspects should not ruin your plans to use viral marketing techniques. With proper knowledge and training, you can learn how to control even these factors.

Tags: Brad Powers, Online Marketing, Social Media, viral marketing
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Businessman Brad Powers works as an online marketer, specializing in social media and viral marketing.  Marketers can participate in social media sites in a variety of different ways today by just understanding a few tricks of the trade.  First, set up your own “social media dashboard to show the impact of your social media efforts.”  This will let you sit around and wait until a really good social media measurement tool becomes available.”  See what others are doing; look around. Make sure you are registered on all the big social media sites, like Twitter and Facebook so that you can build up your networks and get the word out more easily. Look at how other social marketers are using these networks as tools to get the word out.  It’s all about identifying different – and easy – ways of spreading the word without breaking the bank.  The simplest ideas are often the cheapest too so don’t think you have to get complicated to get ahead.

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Barry Trailer reported some great findings in his July 16^th blog about lead generation trends.  Managing partner at CSO Insights, Mr. Trailer issued his 2010 Lead Generation Optimization Report which is based on surveys of over 600 companies.

His findings certainly point to important trends for lead generation experts like Brad Powers.  He found that, in 2010, 72% of firms are increasing their marketing budgets, in contrast to dramatic decreases last year.  He also found, for the first time in the 7 years of this report, that a small majority of firms now track the ROI of their marketing campaigns.

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One example of viral marketing is using a free email provider, like Yahoo! or Hotmail.  How does it work?  The email company provides free email services so people want to sign up.  But, as we all know, there is no such thing as a free lunch, so what is the catch?  The email company uses each of your outgoing messages to advertise themselves.  The effect of this is that your email network will forward the email to their lists and then those people will take advantage of the “free” email service too which will have the viral impact of advertising the company even further.

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This is certainly an interesting article from a guest writer for Search Engine Land.com writing about how not to become the “Bed Boys of Conversion.”  The article looks at lead generation and helps businesses to create a plan for their own practical use. Check it out!

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Whether you’re experienced in viral marketing like Brad Powers (pictured left), or could use some extra hints, Lori Turner’s piece offers great examples of how viral marketing can work for you. Find out how Hotmail, EepyBird and others managed to use viral marketing to their distinct advantage.

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Even if you are familiar with viral marketing and are an experienced viral marketer yourself like Brad Powers (pictured left), you’ll still benefit from the suggestions in this article.  Lori Turner offers insights about how Hotmail, EepyBird, and others have used viral marketing to their distinct advantage.  Find out more to become a great viral marketer yourself.

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