Brad Powers

After the CD market flat lined, the music industry turned to digital music sales to replace their primary source of revenue. At first this went beautifully, with individual song sales growing 27% in 2008. Much to the dismay of the industry, however, sales were down to 8% in 2009, and a mere 1% this past year. The slowing digital music market is a result of free, legal ways to listen to music on the web.

Eric Garland, the chief executive of Big Champagne, a digital music consulting firm, says the change suggests another shift in the market- one leading to free and legal alternative music sources like YouTube and Vevo.
“What’s changed is that people are listening to vastly more free music without breaking the rules,” he said. “that can have a cannibalization effect.”

The decline in the market and the increased price of top-selling songs on the iTunes store occurred simultaneously. Previously, the majority of digital music sales came from that online store. Now, with the price upped 30%, from 99 cents to $1.29, the situation has changed once again.

“The vast majority of the top 200 digital tracks are now $1.29,” explains David Bakula, a Nielsen music analyst. “So while sales of singles are flat, their revenue is absolutely going up.”

The increase in price for singles has boosted the $9.99 album market, upping digital album sales 13% last year.

Tags: Brad Powers, CD Market, Digital Music Industry, Music Industry
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During the holiday season, which is upon us, expert viral marketers like Brad Powers get into full action mode. Using pre-existing social networks like YouTube, Facebook and Twitter, brand awareness is an essential component of any viral marketing campaign. So, be on the lookout for some clever, creative, and often funny video clips depicting your favorite brands available for purchase as gifts for you, your friends and relatives.

Tags: Brad Powers, Brad Powers viral marketing, holiday season marketing, viral marketing
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Some people may tell you that it is possible to initiate a viral campaign that will be a definite hit. Big companies and experts, such as Brad Powers, can attest to the fact that that is 100% false. In fact, it is almost impossible to make an online marketing program that is sure to go viral, as the biggest factors include luck and timing as well as proper planning. Viral marketing is unlike the number-based marketing methods that you are used to.

The right timing and luck aspects should not ruin your plans to use viral marketing techniques. With proper knowledge and training, you can learn how to control even these factors.

Tags: Brad Powers, Online Marketing, Social Media, viral marketing
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Businessman Brad Powers works as an online marketer, specializing in social media and viral marketing.  Marketers can participate in social media sites in a variety of different ways today by just understanding a few tricks of the trade.  First, set up your own “social media dashboard to show the impact of your social media efforts.”  This will let you sit around and wait until a really good social media measurement tool becomes available.”  See what others are doing; look around. Make sure you are registered on all the big social media sites, like Twitter and Facebook so that you can build up your networks and get the word out more easily. Look at how other social marketers are using these networks as tools to get the word out.  It’s all about identifying different – and easy – ways of spreading the word without breaking the bank.  The simplest ideas are often the cheapest too so don’t think you have to get complicated to get ahead.

Tags: Brad Powers, Social Media
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In this article on Forbes.com, Don Crowther, on online marketing consultant in Racine, Wisconsin, offers some unique suggestions for business card use.  Most experienced marketing specialists like Brad Powers focus on online marketing.  It’s important, even in the internet age, to keep in mind some of the basics of old-fashioned marketing, like the business card.

Mr. Crowther actually recommends making your business card as unorthodox as possible, with a picture, space for note-taking, and unusual shapes.

Job seekers should, of course, always have cards on hand.  Students, as well, should have cards made up with their school logo and their name and contact information. Keep in mind, as a networking tool, always to ask for a card in return when you give one out.  Follow up with each person as well, either with a note or through LinkedIn.

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Barry Trailer reported some great findings in his July 16^th blog about lead generation trends.  Managing partner at CSO Insights, Mr. Trailer issued his 2010 Lead Generation Optimization Report which is based on surveys of over 600 companies.

His findings certainly point to important trends for lead generation experts like Brad Powers.  He found that, in 2010, 72% of firms are increasing their marketing budgets, in contrast to dramatic decreases last year.  He also found, for the first time in the 7 years of this report, that a small majority of firms now track the ROI of their marketing campaigns.

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One example of viral marketing is using a free email provider, like Yahoo! or Hotmail.  How does it work?  The email company provides free email services so people want to sign up.  But, as we all know, there is no such thing as a free lunch, so what is the catch?  The email company uses each of your outgoing messages to advertise themselves.  The effect of this is that your email network will forward the email to their lists and then those people will take advantage of the “free” email service too which will have the viral impact of advertising the company even further.

Tags: Brad Powers, internet marketing, viral marketing
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Whether you’re experienced in viral marketing like Brad Powers (pictured left), or could use some extra hints, Lori Turner’s piece offers great examples of how viral marketing can work for you. Find out how Hotmail, EepyBird and others managed to use viral marketing to their distinct advantage.

Tags: Brad Powers, Brad Powers marketing, Brad Powers viral marketing, viral marketing
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Even if you are familiar with viral marketing and are an experienced viral marketer yourself like Brad Powers (pictured left), you’ll still benefit from the suggestions in this article.  Lori Turner offers insights about how Hotmail, EepyBird, and others have used viral marketing to their distinct advantage.  Find out more to become a great viral marketer yourself.

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Small Biz Trends.com recently blogged about why social media is such an effective lead generation tool.  She explained that it distributes your content, helping you to take advantage of larger networks than your website provides.

Social media also offers a very effective way to reach out to people who tweet relevant posts for your business.  She explains how to create an advanced search on Twitter Search that will alert you when someone tweets something relevant in your area.

You can also increase your leads by answering questions on items with which you have an expertise.  For instance, go to Yahoo Answers, Business Answers and other relevant question/answer sites and you may be able to increase leads.

Lead generation is a vital tool that many leading internet marketers, like Brad Powers, use to their advantage.  These tips can help you to get started and to branch out in areas you may not have previously considered.

Tags: Brad Powers, Brad Powers lead generation, Brad Powers marketing, lead generation, marketing tips
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