Brad Powers

Barry Trailer reported some great findings in his July 16^th blog about lead generation trends.  Managing partner at CSO Insights, Mr. Trailer issued his 2010 Lead Generation Optimization Report which is based on surveys of over 600 companies.

His findings certainly point to important trends for lead generation experts like Brad Powers.  He found that, in 2010, 72% of firms are increasing their marketing budgets, in contrast to dramatic decreases last year.  He also found, for the first time in the 7 years of this report, that a small majority of firms now track the ROI of their marketing campaigns.

Tags: Brad Powers, Brad Powers marketing, lead generation trends

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