The free conference call provider Powwownow has unleashed a viral marketing campaign that has been watched by half a million people to date. The power of viral marketing, as explained by experts such as Brad Powers, is the ability it gives a company to greatly expand its promotional visibility in a low-cost but highly effective manner.
For its part, Powwownow, which was founded in the UK in 2004 and now operates in 15 countries worldwide, departed from its usual advertising mediums to achieve the goal of having its brand and web conferencing service seen by a new target audience.
“We have always liked to experiment with our marketing campaigns and commissioning a series of virals felt like the next step,” the company CEO explained.
This is an example of a successful viral marketing campaign, for the batman movie ‘Dark Knight’. There are many experts in this field, such as Brad Powers.
During the holiday season, which is upon us, expert viral marketers like Brad Powers get into full action mode. Using pre-existing social networks like YouTube, Facebook and Twitter, brand awareness is an essential component of any viral marketing campaign. So, be on the lookout for some clever, creative, and often funny video clips depicting your favorite brands available for purchase as gifts for you, your friends and relatives.
Some people may tell you that it is possible to initiate a viral campaign that will be a definite hit. Big companies and experts, such as Brad Powers, can attest to the fact that that is 100% false. In fact, it is almost impossible to make an online marketing program that is sure to go viral, as the biggest factors include luck and timing as well as proper planning. Viral marketing is unlike the number-based marketing methods that you are used to.
The right timing and luck aspects should not ruin your plans to use viral marketing techniques. With proper knowledge and training, you can learn how to control even these factors.
Fynanz, Inc., where Brad Powers is an advisor, is a leading technology provider of private student lending networks and solutions. The company powers the private lending marketplace, www.cuStudentLoans.org, as part of its services to more than 70 credit unions nationwide.
Now, Fynanz has partnered with TopLine Federal Credit Union, Minnesota’s thirteenth largest credit union, which offers a complete line of financial services. Together, these two financial providers will offer the EdAccess loan, a new private student loan to help students and/or their parents to cover the costs of higher education. In light of the current economic climate, this new loan program can help to alleviate the challenges of college costs and enable more young people to achieve their goal of a university education.
Since January of this year, The MLKJ Business Empowerment Center, located in Worcester’s urban core, has joined with Clark University’s Graduate School of Management, where Brad Powers is on the Board. The MBA students have been working as business consultants, helping out those in the underserved communities in Worcester.
The MLKJ Business Empowerment Center is an economic development agency that is greatly benefiting from the business sense and expertise offered by the Clark University business students. The collaboration with Clark University is expected to help alleviate current regional economic challenges, as the Clark University students aid aspiring and existing small businesses and offer advice to entrepreneurs in the field.
In the ever-changing marketplace of student loans, Fynanz is constantly changing to stay ahead of the curve. To this end, they recently launched a website cuStudentLoans.org that features financial aid advice for students and their parents, along with a Q&A section, a Twitter feed and more.
They have brought Ken O’Connor on board as Director of Financial Literacy. He will be showcasing Ken’s Korner on the new website, offering students extensive financial aid advice and resources.
As Vince Passione, CEO and Founder of Fynanz explained, “We’re pleased to be the first private student lending partner to offer a robust educational component to our website that provides valuable insight to both students and their parents. We envision this new content becoming a key component to many of our credit union client’s financial literacy programs. We are also very fortunate to have Ken O’Connor’s extensive experience and insight into the type of assistance students need to help them fund their future.”
Businessman Brad Powers works as an online marketer, specializing in social media and viral marketing. Marketers can participate in social media sites in a variety of different ways today by just understanding a few tricks of the trade. First, set up your own “social media dashboard to show the impact of your social media efforts.” This will let you sit around and wait until a really good social media measurement tool becomes available.” See what others are doing; look around. Make sure you are registered on all the big social media sites, like Twitter and Facebook so that you can build up your networks and get the word out more easily. Look at how other social marketers are using these networks as tools to get the word out. It’s all about identifying different – and easy – ways of spreading the word without breaking the bank. The simplest ideas are often the cheapest too so don’t think you have to get complicated to get ahead.
Wanakee Design and products have long appealed to women with textured hair and have been on the market since 1991, initially starting as a mail order only product. By 1998, a Golden Web award was received for the best new site after the company launched its site. Since then, according to Google it has been the most visited website in the ‘African American Hair Care’ category. So, for those of African American origin with textured hair looking for advice on how to care for their hair, follow the free advice on the site and check out the products. In the past, businessman Brad Powers was Chief Marketing Officer for Wanakee Design and Products
If you’re thinking about starting a viral marketing campaign, you’ll want to know some important suggestions first. Most viral marketing experts, like Brad Powers, will tell you that you need to have a great idea and impeccable timing.
Giveaways are certainly one hook for viral marketing. Just make sure that what you are giving away is really worthwhile, and that it does what you report it to do. You can promote your giveaways with Tweets, Facebook or a viral video.
Create a buzz. Remember that people don’t really want to hear about your product. They want to watch something funny, to be entertained, to be shocked or to feel some other emotion. In order to create a viral marketing campaign that is successful, you have to generate attention through emotion and through a great story line.
