Brad Powers

In the ever-changing marketplace of student loans, Fynanz is constantly changing to stay ahead of the curve. To this end, they recently launched a website cuStudentLoans.org that features financial aid advice for students and their parents, along with a Q&A section, a Twitter feed and more.

They have brought Ken O’Connor on board as Director of Financial Literacy.  He will be showcasing Ken’s Korner on the new website, offering students extensive financial aid advice and resources.

As Vince Passione, CEO and Founder of Fynanz explained, “We’re pleased to be the first private student lending partner to offer a robust educational component to our website that provides valuable insight to both students and their parents. We envision this new content becoming a key component to many of our credit union client’s financial literacy programs. We are also very fortunate to have Ken O’Connor’s extensive experience and insight into the type of assistance students need to help them fund their future.”

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If you’re thinking about starting a viral marketing campaign, you’ll want to know some important suggestions first.  Most viral marketing experts, like Brad Powers, will tell you that you need to have a great idea and impeccable timing.

Giveaways are certainly one hook for viral marketing.  Just make sure that what you are giving away is really worthwhile, and that it does what you report it to do.  You can promote your giveaways with Tweets, Facebook or a viral video.

Create a buzz.  Remember that people don’t really want to hear about your product. They want to watch something funny, to be entertained, to be shocked or to feel some other emotion.  In order to create a viral marketing campaign that is successful, you have to generate attention through emotion and through a great story line.

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In this article on Forbes.com, Don Crowther, on online marketing consultant in Racine, Wisconsin, offers some unique suggestions for business card use.  Most experienced marketing specialists like Brad Powers focus on online marketing.  It’s important, even in the internet age, to keep in mind some of the basics of old-fashioned marketing, like the business card.

Mr. Crowther actually recommends making your business card as unorthodox as possible, with a picture, space for note-taking, and unusual shapes.

Job seekers should, of course, always have cards on hand.  Students, as well, should have cards made up with their school logo and their name and contact information. Keep in mind, as a networking tool, always to ask for a card in return when you give one out.  Follow up with each person as well, either with a note or through LinkedIn.

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Barry Trailer reported some great findings in his July 16^th blog about lead generation trends.  Managing partner at CSO Insights, Mr. Trailer issued his 2010 Lead Generation Optimization Report which is based on surveys of over 600 companies.

His findings certainly point to important trends for lead generation experts like Brad Powers.  He found that, in 2010, 72% of firms are increasing their marketing budgets, in contrast to dramatic decreases last year.  He also found, for the first time in the 7 years of this report, that a small majority of firms now track the ROI of their marketing campaigns.

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Whether you’re experienced in viral marketing like Brad Powers (pictured left), or could use some extra hints, Lori Turner’s piece offers great examples of how viral marketing can work for you. Find out how Hotmail, EepyBird and others managed to use viral marketing to their distinct advantage.

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Even if you are familiar with viral marketing and are an experienced viral marketer yourself like Brad Powers (pictured left), you’ll still benefit from the suggestions in this article.  Lori Turner offers insights about how Hotmail, EepyBird, and others have used viral marketing to their distinct advantage.  Find out more to become a great viral marketer yourself.

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Small Biz Trends.com recently blogged about why social media is such an effective lead generation tool.  She explained that it distributes your content, helping you to take advantage of larger networks than your website provides.

Social media also offers a very effective way to reach out to people who tweet relevant posts for your business.  She explains how to create an advanced search on Twitter Search that will alert you when someone tweets something relevant in your area.

You can also increase your leads by answering questions on items with which you have an expertise.  For instance, go to Yahoo Answers, Business Answers and other relevant question/answer sites and you may be able to increase leads.

Lead generation is a vital tool that many leading internet marketers, like Brad Powers, use to their advantage.  These tips can help you to get started and to branch out in areas you may not have previously considered.

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When creating an internet marketing strategy for your business, there are certainly many considerations.  This article helps to isolate ten important topics that you need to consider as you build your internet marketing plan.  Any experienced internet marketer, such as Brad Powers, can recommend further techniques and ideas as well.

Make sure to determine if your products are satisfying the needs of your clients.  Focus on your business name and make sure that it is effective. Similarly, take some time to redo your website and to make the layout, the fonts, the colors and the links as user friendly and effective as possible.  The following tips are certainly very important along these lines: “Another thing to consider is to make your website centered to your clients and not to the company. The popular query of online visitors WIIFM (What’s in it for me?) should be the backbone of your site.”

These are a few of the many suggestions offered by this post. They should help anyone, from Brad Powers to the novice internet marketer, to improve a business model and to get started!

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