Posts Tagged ‘Brad Powers viral marketing’

During the holiday season, which is upon us, expert viral marketers like Brad Powers get into full action mode. Using pre-existing social networks like YouTube, Facebook and Twitter, brand awareness is an essential component of any viral marketing campaign. So, be on the lookout for some clever, creative, and often funny video clips depicting your favorite brands available for purchase as gifts for you, your friends and relatives.

If you’re thinking about starting a viral marketing campaign, you’ll want to know some important suggestions first.  Most viral marketing experts, like Brad Powers, will tell you that you need to have a great idea and impeccable timing.

Giveaways are certainly one hook for viral marketing.  Just make sure that what you are giving away is really worthwhile, and that it does what you report it to do.  You can promote your giveaways with Tweets, Facebook or a viral video.

Create a buzz.  Remember that people don’t really want to hear about your product. They want to watch something funny, to be entertained, to be shocked or to feel some other emotion.  In order to create a viral marketing campaign that is successful, you have to generate attention through emotion and through a great story line.

Whether you’re experienced in viral marketing like Brad Powers (pictured left), or could use some extra hints, Lori Turner’s piece offers great examples of how viral marketing can work for you. Find out how Hotmail, EepyBird and others managed to use viral marketing to their distinct advantage.

Brad PowersEven if you are familiar with viral marketing and are an experienced viral marketer yourself like Brad Powers (pictured left), you’ll still benefit from the suggestions in this article.  Lori Turner offers insights about how Hotmail, EepyBird, and others have used viral marketing to their distinct advantage.  Find out more to become a great viral marketer yourself.