Brad Powers

In this article on Forbes.com, Don Crowther, on online marketing consultant in Racine, Wisconsin, offers some unique suggestions for business card use.  Most experienced marketing specialists like Brad Powers focus on online marketing.  It’s important, even in the internet age, to keep in mind some of the basics of old-fashioned marketing, like the business card.

Mr. Crowther actually recommends making your business card as unorthodox as possible, with a picture, space for note-taking, and unusual shapes.

Job seekers should, of course, always have cards on hand.  Students, as well, should have cards made up with their school logo and their name and contact information. Keep in mind, as a networking tool, always to ask for a card in return when you give one out.  Follow up with each person as well, either with a note or through LinkedIn.

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This is certainly an interesting article from a guest writer for Search Engine Land.com writing about how not to become the “Bed Boys of Conversion.”  The article looks at lead generation and helps businesses to create a plan for their own practical use. Check it out!

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Small Biz Trends.com recently blogged about why social media is such an effective lead generation tool.  She explained that it distributes your content, helping you to take advantage of larger networks than your website provides.

Social media also offers a very effective way to reach out to people who tweet relevant posts for your business.  She explains how to create an advanced search on Twitter Search that will alert you when someone tweets something relevant in your area.

You can also increase your leads by answering questions on items with which you have an expertise.  For instance, go to Yahoo Answers, Business Answers and other relevant question/answer sites and you may be able to increase leads.

Lead generation is a vital tool that many leading internet marketers, like Brad Powers, use to their advantage.  These tips can help you to get started and to branch out in areas you may not have previously considered.

Tags: Brad Powers, Brad Powers lead generation, Brad Powers marketing, lead generation, marketing tips
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