Brad Powers

Brad Powers earned his B.A. in psychology from Clark University in Worcester, Massachusetts, and then went on to receive his M.B.A. from the Graduate School of Management, also at Clark University.

Business practices have shifted throughout history. As markets matured through time and supply increased (overcapacity) compared with demand companies were forced to shift the focus away from productivity to the customer in order to maintain their profitability. This shift has been occurring slowly over the past 2-3 centuries.

According to the American Marketing Association (AMA) marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

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Brad Powers

Brad Powers is a seasoned marketing expert, with experience as the Chief Marketing Officer at Wanakee Design and Products and Vice President for Sales and Marketing for eWOMP Technologies.

Simply put, marketing is the science of determining what products and /or services will interest customers enough for them to purchase those services and/or products; and developing strategies and methods to use in sales, communications and business development. The process of marketing is an integrated one, where companies strive to create value for their customers at the same time building strong customer relationships so that the company can receive value from customers in return.

There are three major ways marketing strategies relate to their customers: first they must identify the customer, then they find ways to keep the customer, and finally to continue to satisfy the customer. It is easy to conclude that one of the most important aspects of business management is marketing management, and that the customer must be a major focus of marketing management.

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Certainly, before placing an ad on a social networking site, you have to evaluate whether users really pay attention to these advertisements. According to Brad Powers, they do. As he reports in a 2008 article entitled “Leveraging Social Networking Sites: Online Lead Generation,” two out of every three Internet users visits a social networking site each day.

He says that researchers have found that social network users are the ultimate multi-taskers. And this translates to good news for advertisers. While using social networking sites, Brad Powers contends that social networkers are also checking out the banner ads and other advertisements.

He cautions that there is, of course, a flip side to this. If more advertisers become more comfortable with this type of advertising, the piece of the pie could shrink for those who have already caught on to this phenomenon.

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Brad Powers was the executive vice president for sales and marketing at eWOMP Technologies, the popular email and marketing solutions company. Mr. Powers had some of the largest, most famous corporate giants as his clients, including, Microsoft, Town Sports, Zone Perfect and Peterson’s.

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