Mar
25
2010
Certainly, before placing an ad on a social networking site, you have to evaluate whether users really pay attention to these advertisements. According to Brad Powers, they do. As he reports in a 2008 article entitled “Leveraging Social Networking Sites: Online Lead Generation,” two out of every three Internet users visits a social networking site each day.
He says that researchers have found that social network users are the ultimate multi-taskers. And this translates to good news for advertisers. While using social networking sites, Brad Powers contends that social networkers are also checking out the banner ads and other advertisements.
He cautions that there is, of course, a flip side to this. If more advertisers become more comfortable with this type of advertising, the piece of the pie could shrink for those who have already caught on to this phenomenon.
Tags: Brad Powers, Marketing, social networking
