Aug
11
2010
One example of viral marketing is using a free email provider, like Yahoo! or Hotmail. How does it work? The email company provides free email services so people want to sign up. But, as we all know, there is no such thing as a free lunch, so what is the catch? The email company uses each of your outgoing messages to advertise themselves. The effect of this is that your email network will forward the email to their lists and then those people will take advantage of the “free” email service too which will have the viral impact of advertising the company even further.
